Who We Are

THE COLLECTIVE
BEHIND THE COAST

Not a booking agency. Not a directory. A carefully assembled collective of Pembrokeshire's finest adventure providers — united by a shared commitment to exceptional experiences.

Our Purpose

HAND-PICKED.
NOT JUST LISTED.

Pembrokeshire Adventure was built on a simple premise: the best outdoor experiences in Wales shouldn't be buried under generic booking sites and aggregator noise. The coast deserves better.

Every provider on this platform has been hand-selected for their safety record, the quality of their guiding, and their deep roots in the Pembrokeshire landscape. We are people who have built our lives around this coastline — who know exactly where to take you when the swell is right, and when to hold back.

Our providers aren't just activity operators. They are pioneers of their disciplines in Pembrokeshire — many of them instrumental in bringing coasteering, sea kayaking and surf instruction to the attention of the wider world.

Vetted Providers

Activities

100+

Years Combined Experience

National Park

What We Stand For

OUR STANDARDS

🛡️

SAFETY FIRST

Every provider on this platform holds the relevant qualifications for their discipline — NGB awards, first aid certifications, and public liability insurance as a minimum. We don't list anyone we wouldn't send a family member to.

🌊

LOCAL EXPERTISE

All our providers are based in Pembrokeshire. They know the tides, the seasonal conditions, the hidden spots and the no-go zones. There's no substitute for decades of local knowledge on one of Britain's most dynamic coastlines.

⭐

EXCEPTIONAL EXPERIENCE

Good enough isn't good enough. We look for providers whose guests leave having exceeded their own expectations — the kind of experience that changes how people see the natural world, and themselves.

The Collective

OUR PROVIDERS

Pembrokeshire Adventure was founded by three of the region's most respected adventure businesses — each a pioneer in their discipline, and each with deep roots in this coastline.

TENBY ADVENTURE

Coasteering · Sea Kayaking · Rock Climbing

A founding partner of Pembrokeshire Adventure. Based in Tenby, delivering coasteering, sea kayaking and climbing along south Pembrokeshire's most dramatic coastline — and rated the #1 activity in Tenby on TripAdvisor.

BE ADVENTUROUS

Coasteering · Sea Kayaking · SUP

A founding partner of Pembrokeshire Adventure. Led by John Byrom — one of the original co-creators of the coasteering qualification framework — operating from north Pembrokeshire and setting the standard for technical coastal guiding.

BLUE HORIZONS

Surfing

A founding partner of Pembrokeshire Adventure. Wales' leading surf school and a Pembrokeshire institution. Founded by Emma and Oli, Blue Horizons operates as a not-for-profit — every session guided by a genuine love for the ocean.

THE COLLECTIVEBEHIND THE COAST

HAND-PICKED.NOT JUST LISTED.